Why People Don’t Support Your Business

Why People Don't Support Your Business

Today is day 7 of Alex Beadon’s Feel Good Blogging Challenge and I made it to the end, yippee! ūüôā For today’s challenge I am writing about a hot topic which I feel strongly about¬†and it’s¬†why I think people don’t support your small businesses and why¬†they¬†should start.

Why People Don't Support Your Business

Being a business owner myself, one thing I see regularly is a lack of support from friends and family.   This happens in my own business and with other small business owners who I know.

Small businesses are the backbone of society, they help to grow the economy and provide jobs and investment to your local area.

My own business is an online retail shop,¬†I sell skincare, cosmetics and nutrition. ¬†I am also passionate about¬†helping other people start their own business, so they can earn more money and really make a change to their life. ¬† As I mentioned in my 3 Tips to Start Cycling I have worked in my family business since I was 14. ¬†Here¬†we sell bikes and accessories. ¬†At one time it really bugged¬†me when a friend or acquaintance bought their shower gel, lipstick or bike elsewhere or when they complained they had no money and hated their boss. ¬†I used to think I have the solution or why don’t you support me! ¬†I’d certainly shared all about my business with them so they knew what I was doing. ¬†I’ve also asked people why they shopped elsewhere and their reply is often¬†‘your products are too expensive’ or another excuse.

In all the businesses I am part of I do have high quality products, however I’m hardly likely to rip anyone off never mind a friend! ¬†I am super generous with all my customers as I am grateful for them and I would always make sure I gave the best deal possible to a friend as I am¬†sure you¬†will if you own your own business.

I also think¬†unfortunately some people don’t want you to be successful, if you succeed then they may see themselves as unsuccessful. ¬†Rememer this is their issue and you certainly can’t let other peoples opinions or actions hold you back – Afterall they’re not the ones paying your bills!

There is also the¬†chance that your friends just didn’t even think about it. ¬†I don’t think friends¬†don’t buy your products or services to be mean or unsupportive, I genuinely think some¬†people just don’t think about supporting small, local businesses or¬†understand the impact this can have on the local economy.

By supporting local businesses the money they make will generally go back into the local area. This is when business owners go shopping, give to local community projects or invest in other local businesses.

I’ve also noticed those that have their own small businesses are much more likely to support other business owners.

So next time you are looking for a product or service and you have a friend or family member who provides that why not give them a chance to help you.  More than likely you will get a better service, a better product and make their day РJust a small bit of support and kindness can make a huge difference to a small business owners life.

And if you are a small business owner, then don’t got upset or bogged down by other people’s actions. ¬†Whatever their reasons for a lack of support make sure you don’t allow this to hold you back. ¬†Chase your dreams and forget the naysayers.


why people don't support your business


  • Brooke Ducati

    Reply Reply October 21, 2014

    LOVE! Your family and friends are more then likely not gonna be your first or biggest supporters, I have learned that very well. As time has gone on they realized being a small business owner is what makes me happy. I also know what you mean by your one comment…I have family that I think has a hard time supporting me BECA– USE of the fact if my business succeeds and theirs did not then they lost and they are inferior to you. Love this post! xo

  • Jill Weddle

    Reply Reply October 21, 2014

    You are so right! Just a little support and encouragement can go a long way. I absolutely hate that so many people think that helping their peers to succeed somehow makes them less successful. It’s actually quite the opposite! Great post!

  • Katherine

    Reply Reply October 21, 2014

    You are spot on about those that don’t want you to succeed because it highlights their failings. We should all remember that.

  • Simone

    Reply Reply October 23, 2014

    I used to make and sell really beautiful greetings cards that my friends and family said were lovely and couldn’t praise highly enough. They still bought cards in shops though! It’s odd isn’t it! I stopped making cards. You are so right, people need to support their friends and family more.

  • Roxanne

    Reply Reply November 2, 2014

    Hi Caroline,
    Thanks for sharing this post! I want to start a small non-profit, but I’m struggling with finding supporters. This post was helpful!

    • caroline

      Reply Reply November 2, 2014

      Thank you – So glad it helped. Good luck with your venture ūüôā

  • Paula Pranka

    Reply Reply April 22, 2016

    I definitely needed to read this today as I am trying to really get things started with my business. Any ideas on how to self promote more with them on social media without becoming annoying or bothersome?

    • caroline

      Reply Reply April 22, 2016

      One of my tips to promote your business on social media is to have a good balance between life, sales, fun and sharing your expertise! Good luck with your new business ūüôā

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